MST Golf (Singapore) Pte Ltd (200002124N)

At MST Golf (Singapore) Pte Ltd ("MST Golf", "we", "our", or "us"), your privacy is important to us. We are committed to safeguarding the confidentiality and security of your personal data in accordance with the Personal Data Protection Act 2012 (“PDPA”) of Singapore.

By continuing to browse, shop with MST Golf online, or engage with us through our e-commerce platform, you acknowledge that you have read and understood this Privacy Notice and consent to the collection, use, processing, and disclosure of your personal data as described herein.

This Privacy Notice is set out in accordance with the PDPA to inform you:

(a) That your personal data is being collected and processed by MST Golf.

(b) The purposes for which your personal data is collected and processed.

(c) The sources from which we collect your personal data.

(d) Your rights pertaining to your personal data.

(e) The types of third parties to whom we may disclose your personal data.

(f) Whether it is obligatory or voluntary for you to supply your personal data

(g) The consequences if you choose not to provide such personal data.

By interacting with us, submitting information to us, or using our website and services, you consent to the processing of your personal data as described in this notice.

1. Collection of Personal Data

1.1. We may collect and process the following categories of personal data:

(a) Identification details, including name, gender, date of birth, race, nationality, identity card / passport number.

(b) Contact details, including mailing, residential and billing addresses, phone numbers, email address.

(c) Demographic & preference data, including marital status, home club, handicap level.

(d) Shopping and engagement data, including purchase history, wish list items, feedback, product reviews, product returns, survey responses, event participation details, purchase behaviour, interactions with customer service, and participation in contests or loyalty programmes.

(e) Web usage data, including browsing behaviour, IP address, cookies, and device information when you interact with our website or digital communications.

1.2. We do not collect or have access to your financial information, such as your credit card numbers, bank account details, or online banking credentials, as all payment-related data is securely transferred directly to and processed on our behalf by our appointed payment gateway provider.

1.3. Your personal data may be collected when you interact with us in any way, including when you:

(a) Create an online account or make a purchase on our website.

(b) Subscribe to our newsletter or marketing communications.

(c) Participate in our promotional campaigns or surveys.

(d) Contact us via email, chat, social media, or contact forms.

(e) Interact with our website or digital advertisements.

2. Sources of Personal Data

2.1. Your personal data may be collected:

(a) Directly from you (e.g., through account creation, checkout forms, subscriptions or customer support).

(b) Automatically through your interaction with our websites (e.g., cookies).

(c) Indirectly from third parties such as:

(i) Our e-commerce partners, service providers, payment gateways or logistic providers.

(ii) Analytics providers, advertising networks, social media platforms, or publicly available sources.

(iii) Government authorities or credit reporting agencies, where legally permitted.

3. Purposes of Processing

3.1. Your personal data may be used for one or more of the following purposes:

(a) Validating, fulfilling and delivering your online orders, reservations and bookings.

(b) Processing your payments, including authorising and processing online banking, credit/debit card transactions and sending receipts to you.

(c) Managing your account and purchase history.

(d) Communicating order updates, promotions, or service-related notices.

(e) Responding to your inquiries, feedback, or support requests.

(f) Administering campaigns, contests, promotions, polls, surveys, rewards, and loyalty programmes.

(g) Providing personalised shopping experiences based on your preferences.

(h) Ensuring the functionality, security, and optimisation of our e-commerce platform.

(i) Conduct market research or surveys, internal marketing analysis, customer profiling activities, analysis of customer demographics, patterns, choices, usage and activity trends analysis in relation to our services (on an anonymised basis).

(j) Complying with legal, regulatory, or contractual obligations

(k) Ensure effective internal audit, preventing fraud and managing risk.

4. Disclosure of Personal Data

4.1. Your personal data may be disclosed to the following categories of third parties:

(a) Companies within the MST Golf Group (subsidiaries, holding company, affiliates).

(b) Appointed service providers or contractors (e.g., logistics, payment processing, marketing, IT, customer service).

(c) Professional advisors such as auditors, legal firms, or consultants.

(d) Government or regulatory bodies, if required by law.

(e) Analytics providers and advertising partners (in anonymised/aggregated form only).

4.2. Personal data disclosed to these third parties will only be used to perform services on our behalf or as required to fulfil the purposes outlined in “Purposes of Processing” section. All such third parties are contractually obligated to protect your personal data and process it only for the intended purposes.

4.3. We do not disclose information about identifiable individuals to our advertisers, but we may provide them with aggregate information about our users. We may also use such aggregate information to help third-party providers when we conduct any advertisements to reach the kind of audience we want to target (for example, audience in a particular location).

4.4. We do not sell or share your personal data with unauthorised third parties

5. Transfer of Personal Data Outside of Singapore

5.1. Where necessary to fulfil the purposes outlined in “Purposes of Processing” section, your personal data may be transferred to and stored in jurisdictions outside Singapore. Such transfers will be carried out in compliance with PDPA requirements, and we will ensure that your personal data remains protected by adequate safeguards, including ensuring that recipients of the personal data transfer provide a standard of protection comparable to or better than that under the PDPA.

6. Your Rights and Choices

6.1. You have the right to:

(a) Request access to your personal data that we keep.

(b) Request for correction of your personal data if it is inaccurate or incomplete.

(c) Withdraw consent or restrict processing of your data, including in cases where your data may indirectly identify another person, subject to legal or contractual obligations.

(d) Object to the use of your data for direct marketing purposes.

(e) Request deletion of your personal data (where applicable by law).

(f) Request the transfer of your personal data to another data user (data portability), where such functionality is supported and the obligation is in force under the PDPA.

6.2. While you have the choice to provide or not provide your personal data to us, certain information is necessary for us to deliver our products and services, for example, to process a transaction or respond to your inquiry. If you choose not to provide such required information, we may be unable to offer specific products and services or respond effectively.

6.3. To exercise these rights, please contact us at the details provided in the “Contact Us” section.

7. Retention of Personal Data

7.1. Your personal data will be retained for as long as necessary to fulfil the purposes it was collected for, including legal, accounting, or reporting requirements. We may retain data for a longer period where required by law or to protect our legal interests.

8. How We Protect Your Personal Data

8.1. We implement reasonable and appropriate measures to:

(a) Prevent unauthorised access, disclosure, or misuse of personal data.

(b) Maintain the confidentiality, integrity, and availability of personal data.

8.2. You should be aware, however, that no method of transmission over the Internet or method of electronic storage is completely secure. While security cannot be guaranteed, we strive to protect the security of your information and are constantly reviewing and enhancing our information security measures.

9. Cookies and Tracking Technologies

9.1. Our websites use cookies and similar technologies to distinguish you from other users. Cookies enable a website to recognize users and remember previous preferences or settings used on the website. They also aid in speeding up navigation, keeping track of items in your cart, monitor the effectiveness of marketing campaigns and to collect usage data (in the form of page views, total visitors and to track where users drop off). Cookies help us identify where and how we can improve our website so we can offer you a better shopping experience.

9.2. You can manage your cookie preferences in your browser settings. By continuing to use our website, you consent to our use of cookies.

10. Links to Third-Party Sites

10.1. Our websites and social media pages may, from time to time, contain links to websites of our partner network, affiliates and other third parties. These websites may have their own privacy policies and we are not responsible for the content, policies, or practices of these third-party sites. You are encouraged to review their privacy notices separately.

11. Full Personal Data Protection Policy

11.1. This Privacy Notice has been written in line with MST Golf’s full Personal Data Protection Policy, which can be viewed in MST Golf’s corporate website here.

12. Updates to this Privacy Notice

12.1. This Privacy Notice may be updated from time to time to reflect changes in laws or our internal policies. The most recent version will always be published on our website. We encourage you to periodically review this page.

13. Contact Us

13.1. For questions regarding data privacy or to exercise your data protection rights, please contact our Data Protection Officers at:

Data Protection Officers
MST Golf (Singapore) Pte Ltd
Address: #04-03, Block 8, Kaki Bukit Avenue 1, 417941 Singapore.
Email: dpo.sg@mstgolf.com
Phone: +65-8909 4188

Last Updated: July 2025